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The Octopus Club's
Nearly New Store
A Pop Up with Purpose
We're reimagining how families shop—through joyful, design-led pop-ups that make second-hand feel special. After a brilliant pilot at Young V&A, we're now planning our next location.
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Empowering parents to make better choices—for their children, their wallets, and the planet. Our pop-ups offer high-quality second-hand, surplus, and sample clothing and gear in a warm, inclusive setting that brings circular thinking to life.
As seen in
"What a blast it’s been to have The Octopus Club team led by the indefatigable Ana Estrougo in Young Victoria and Albert Museum at the Nearly New Store.
We know from working with young people at Young V&A issues relating to climate crisis and sustainability are really important to them.
Many of our gallery displays explore how design and designers are also addressing these issues and it’s been fantastic linking these messages with a real world-initiative in our museum."
AMY AKINO-WITTERING
Head of Operations and Commercial
Young V&A
Partner brands
Got space or stock?
We're looking for venues and brand partners to help bring our next sustainable family pop-up to life. Think: a curated retail space featuring preloved, surplus and sample stock, alongside community events like clothes swaps, expert talks and playful, climate-conscious experiences.
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Let’s create something joyful and impactful together.
The Octopus Club is a brilliant, time-efficient, and crucially eco friendly, one-stop-shop.
The Octopus Club was founded by Ana Estrougo—bringing together years of experience in branding, design, community building, circular business models, and mission-driven storytelling.
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